Support for UOM (Unit of Measure) would be a valuable feature. For example, we have a bottle we sell on our site that we sell individually (1), in a pack (12) and a case (24). Selecting a different UOM (item, pack, or case) wouldn't change the SKU of the item added to the cart, but obviously would change the price. In some cases that price is a simple multiplication of the item price (a pack would be = item price*12), or UOM may have a bulk discount price.
Examples:
http://www.capitolscientific.com/Nalgen ... 00mL-Therm
http://store.thermalscientific.com/pc_p ... 040E99C75F
http://www.gogenlab.com/products/vented ... sh-bottles
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