Hey I got the similar error :
Buildfile: C:\Users\oliverwreath\Documents\DemoSite-3.1.0-GA-eclipse-workspace\DemoSite\site\build.xml
stop-db:
[echo] Execute SQL on new Data Base...
[artifact:pom] An error has occurred while processing the Maven artifact tasks.
[artifact:pom] Diagnosis:
[artifact:pom]
[artifact:pom] Unable to initialize POM pom.xml: Failed to validate POM for project com.mycompany:site at C:\Users\oliverwreath\Documents\DemoSite-3.1.0-GA-eclipse-workspace\DemoSite\site\pom.xml
[artifact:pom]
BUILD FAILED
C:\Users\oliverwreath\Documents\DemoSite-3.1.0-GA-eclipse-workspace\DemoSite\site\build.xml:109: Unable to initialize POM pom.xml: Failed to validate POM for project com.mycompany:site at C:\Users\oliverwreath\Documents\DemoSite-3.1.0-GA-eclipse-workspace\DemoSite\site\pom.xml
Total time: 774 milliseconds
and my pom.XML in site is :
<?xml version="1.0" encoding="UTF-8"?>
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://maven.apache.org/POM/4.0.0
http://maven.apache.org/xsd/maven-4.0.0.xsd">
<modelVersion>4.0.0</modelVersion>
<parent>
<groupId>com.mycompany</groupId>
<artifactId>ecommerce-website</artifactId>
<version>1.0</version>
</parent>
<artifactId>site</artifactId>
<packaging>war</packaging>
<name>site</name>
<description>Web Module For Broadleaf Commerce Based ECommerce Site</description>
<properties>
<webappDirectory>${project.build.directory}/${project.build.finalName}</webappDirectory>
<project.build.sourceEncoding>UTF-8</project.build.sourceEncoding>
<!-- httpsPort and httpPort are used by embeded jetty server.-->
<!-- Make sure the following httpsPort matches what's in the runtime-properties file, -->
<httpsPort>8443</httpsPort>
<httpPort>8080</httpPort>
</properties>
<build>
<outputDirectory>${webappDirectory}/WEB-INF/classes</outputDirectory>
<finalName>mycompany</finalName>
<plugins>
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-war-plugin</artifactId>
<configuration>
<webappDirectory>${webappDirectory}</webappDirectory>
</configuration>
</plugin>
<plugin>
<groupId>org.mortbay.jetty</groupId>
<artifactId>jetty-maven-plugin</artifactId>
<version>8.1.5.v20120716</version>
<configuration>
<webAppSourceDirectory>${webappDirectory}</webAppSourceDirectory>
<contextPath>/</contextPath>
<stopPort>9966</stopPort>
<stopKey>foo</stopKey>
<connectors>
<connector implementation="org.eclipse.jetty.server.nio.SelectChannelConnector">
<port>${httpPort}</port>
<maxIdleTime>60000</maxIdleTime>
</connector>
<connector implementation="org.eclipse.jetty.server.ssl.SslSelectChannelConnector">
<port>${httpsPort}</port>
<keystore>${webappDirectory}/WEB-INF/blc-example.keystore</keystore>
<keyPassword>broadleaf</keyPassword>
<password>broadleaf</password>
</connector>
</connectors>
<webAppConfig>
<allowDuplicateFragmentNames>true</allowDuplicateFragmentNames>
</webAppConfig>
</configuration>
</plugin>
<plugin>
<groupId>org.codehaus.mojo</groupId>
<artifactId>keytool-maven-plugin</artifactId>
<version>1.2</version>
<executions>
<execution>
<phase>generate-resources</phase>
<id>clean</id>
<goals>
<goal>clean</goal>
</goals>
</execution>
<execution>
<phase>generate-resources</phase>
<id>genkey</id>
<goals>
<goal>genkey</goal>
</goals>
</execution>
</executions>
<configuration>
<keystore>${webappDirectory}/WEB-INF/blc-example.keystore</keystore>
<dname>cn=localhost</dname>
<keypass>broadleaf</keypass>
<storepass>broadleaf</storepass>
<alias>broadleaf</alias>
<keyalg>RSA</keyalg>
</configuration>
</plugin>
<plugin>
<groupId>org.zeroturnaround</groupId>
<artifactId>jrebel-maven-plugin</artifactId>
<configuration>
<packaging>war</packaging>
<rootPath>${basedir}</rootPath>
</configuration>
<executions>
<execution>
<id>generate-rebel-xml</id>
<phase>process-resources</phase>
<goals>
<goal>generate</goal>
</goals>
</execution>
</executions>
</plugin>
</plugins>
</build>
<dependencies>
<dependency>
<groupId>com.mycompany</groupId>
<artifactId>core</artifactId>
</dependency>
<dependency>
<groupId>org.broadleafcommerce</groupId>
<artifactId>broadleaf-framework</artifactId>
</dependency>
<dependency>
<groupId>org.broadleafcommerce</groupId>
<artifactId>broadleaf-framework-web</artifactId>
</dependency>
<dependency>
<groupId>javax.servlet</groupId>
<artifactId>servlet-api</artifactId>
</dependency>
<dependency>
<groupId>org.apache.tomcat</groupId>
<artifactId>tomcat-jdbc</artifactId>
</dependency>
<dependency>
<groupId>commons-dbcp</groupId>
<artifactId>commons-dbcp</artifactId>
</dependency>
<dependency>
<groupId>jdk.tools</groupId>
<artifactId>jdk.tools</artifactId>
</dependency>
<dependency>
<groupId>mysql</groupId>
<artifactId>mysql-connector-java</artifactId>
</dependency>
</dependencies>
</project>